The owner and operator of a pornography production company, who is charged with sex trafficking and production of child pornography, now has a place on the Ten Most Wanted Fugitives list. The FBI is offering $100,000 for information that leads directly to his arrest.

Michael James Pratt and his co-conspirators allegedly used internet advertisements, along with fake websites and email addresses, to recruit young women for modeling jobs. Only after the victims responded to the advertisements would Pratt and others disclose that they were actually seeking women for pornographic video shoots, according to charging documents.

Investigators say the women were promised that the videos were for a private collector overseas and that they would remain anonymous. Pratt and his partners allegedly hired other young women to falsely reassure reluctant participants that their images would never appear online.

But the videos were indeed posted online, and Pratt’s pornography websites, GirlsDoPorn and GirlsDoToys, made millions of dollars in revenue from the videos between approximately 2012 and 2019.

“Pratt has victimized hundreds of young women through the course of this conspiracy,” said Supervisory Special Agent Renee Green with the FBI’s San Diego Field Office.

One victim was under the age of 18 during her encounter with Pratt, according to court documents and investigators. Other victims reported being forced into sexual acts to which they did not consent, as well as being threatened and intimidated by Pratt and his partners when they learned their videos were posted to his websites and wanted them removed.

“He used deceit and lies and vindictiveness to torture the young women he caught in his snare,” Green said. “And we believe that he will continue to look for the opportunity to victimize more women and more people for his own financial gain.”

Several of Pratt’s co-conspirators have faced justice for their roles in the scheme. The websites’ cameraman and its bookkeeper each pleaded guilty to trafficking charges in 2021. One of the websites’ lead recruiters and producers, Ruben Garcia, of San Diego, was sentenced to 20 years in prison for his role in the trafficking conspiracy. Pratt’s alleged co-owner, Matthew Isaac Wolfe, pleaded guilty to conspiracy to commit sex trafficking by force, fraud, and coercion. Wolfe is scheduled to be sentenced in October 2022.

Pratt is the only major player in the conspiracy who is still at large.

Pratt is 6 feet tall and weighs about 200 pounds. He has brown hair and hazel eyes, and speaks with the accent of his native New Zealand. In addition to his connection to New Zealand, Pratt has ties to Australia and the financial means to travel the world.

“We feel that there are people out there who have been helping Michael Pratt to hide,” Green said. “He has probably promised them the world—giving them money, buying them gifts in return for providing him a safe haven.” Green encouraged anyone who may be aiding Pratt to consider their own best interests—along with the interests of the many victims in this case—and come forward with information.

To provide a tip or information about the whereabouts of Michael James Pratt, please contact your local FBI office or the nearest American Embassy or Consulate. You can also call 1-800-CALL-FBI or submit a tip online at tips.fbi.gov.